Hong Kong Center Staff
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Alice Hung
Center Director
alice@uiu.edu.hk
Ms. Alice Hung has served as Center Director of Upper Iowa University (HK) Limited since August 2006. She started working in education following her graduation from the University of Science and Technology. Before becoming the Center Director for the UIU Hong Kong Center, Hung worked in multinational company as a center director. With the passion and commitment in education service, Hung believes education can bring people a brighter future and improve one's quality of life.
She has more than seven years experience in a managerial role in education, including strategic planning, program development, student enrollment, marketing, recruitment, training and center operation. Hung's main focus for the UIU (HK) Center is to increase the awareness of its reputable U.S. degree in the local regions.
Tracy Lai
Assistant Center Director
tracy@uiu.edu.hk
Ms. Tracy Lai serves as the Assistant Center Director of Upper Iowa University (HK) Limited. As the Assistant Director Lai is responsible for ensuring smooth daily operation of the center. She earned her Bachelor of Art in Psychology from Massesy University, New Zealand and began her career in Hong Kong in 2002. She has experience in the aviation industry, responsible for cabin crew training and business development. In addition, Lai has a couple years of experience in the education field and strong background in customer service and management.
Over nine years of work experience has provided a solid career foundation and significant insight into education for Lai. She rejoined the education field as she believes in the value of education. Lai believes higher educational attainment will lead to better opportunities for oneself. Better opportunities lead to a better quality of life.
Dr. David Eicher
Lead Professor for Hong Kong and Assistant Professor
eicherd@uiu.edu
Dr. Eicher will serve as a Lecturer and the Hong Kong Coordinator of Faculty Development. He began his business career in 1966 in the telecommunications industry after serving 4 1/2 years in the U.S. Navy, and has held non-management and management assignments in both line and staff positions up to the director level. Many of Dr. Eicher's assignments were managing and directing the technical telecommunications network functions of both field operations and corporate strategic operations for over 35 years. Dr. Eicher was responsible, while working with GTE laboratory scientists, for leading the strategic direction of state-of-the-are technical network platforms using artificial intelligence and expert systems to automatically respond to telecommunications network trouble indications.
Dr. Eicher completed his American Corporate career in 1992 and began his own business as an electrical contractor. He managed this business until retiring in 2007 to teach business and management classes at Brenau Womens College in Gainesville, Georgia, and ultimately at Upper Iowa University in Hong Kong. Eicher earned his Bachelor of Science degree in Business Administration from Regis University in Denver Colorado, and his Master of Arts degree in Human Resources and Organizational Behavior at the University of Phoenix in Denver. He earned his doctorate in Manage of Organizational Leadership from the AACSB accredited business school at the University of Phoenix. Dr. Eicher's personal interest are reading, teaching talented students, and fishing when the opportunity arises.
Michael Wu
Program Manager
michael@uiu.edu.hk
Mr. Michael Wu serves as the Program Manager at Upper Iowa University Hong Kong Center. His primary responsibility is to coordinate recruiting and ensure the compliance in UIU admission, local accrediting authorities and the home accrediting association. He is currently completing his Master of Management in International Business. Wu has many years of work experience in both the sales and marketing fields.
Formerly Wu worked as Education Consultant in Informatics, a SGX-SESDAQ listing and multi-national company. He was also a leader in setting up a franchise private higher education organization in Hong Kong to provide distance learning education in the region.
Alvin Kwok
Program Officer
alvin@uiu.edu.hk
Mr. Alvin Kwok graduated from Australia’s Deakin University with a Bachelor of Information Technology (Multimedia). He also studied in Brisbane for a year before moving to Melbourne. Kwok has worked as a Program Officer for Upper Iowa University Hong Kong Center since Fall 2007. Kwok enjoys working with students and explaining the UIU degree program. He also provides assistance on special projects and other tasks for the UIU.
In Kwok’s spare time, he enjoys traveling. He has been to Singapore, Malaysia, Bali, Canada and Australia. Alvin speaks English, Mandarin and Cantonese.
Matthew Lo
Program Officer
matthew@uiu.edu.hk
Mr. Matthew Lo began working at Upper Iowa University in 2008. He serves as a Program Officer, who is responsible for recruiting students, assisting students with the application process, handling enquiries, maintaining student files and maintaining IT facilities.
Lo grew up in Hong Kong. He previously worked for the Hong Kong government and also has years of experience in the field of education which includes teaching, marketing and administration. He enjoys devoting time to outdoor activities.
Yaku Yau
Marketing Coordinator
yaku@uiu.edu.hk
Ms. Yaku Yau joined Upper Iowa University as Marketing Coordinator in June 2010. She is 
responsible for marketing the UIU programs through designing brochures, leaflets, newsletters, and organizing booths in Education Expo, as well as making posters and notices for the campus. In addition, she arranges student activities for UIU and Fly High Foundation Program students to obtain student engagement.
Yau graduated from Hong Kong Baptist University with a major in Visual Arts in 2009. She is an outgoing and optimistic woman who enjoys gathering with friends and traveling. Lau has traveled to Korea, Thailand, United States, and China.
Tray Lee
Senior Administration Executive
tray@uiu.edu.hk
Ms. Tray Lee began working at Upper Iowa University Hong Kong Center in September of 2006. She is responsible for student services including student cases review, handling enquiries and processing course registrations. Lee works closely with the International Enrollment Advisor for the UIU students in Hong Kong. She also helps to maintain a smooth operation of the center and assists with campus events including the graduation ceremony.
Lee is a 2004 graduate from the City University of Hong Kong with a major in Application Chinese. Her work experience included years of customer services and student service in PCCW and Wall Street Institute.
Helen Lai
Student Service Coordinator
helen@uiu.edu.hk
Ms. Helen Lai serves as a Student Service Coordinator for Upper Iowa University's Hong Kong 
Center. As a Student Service Coordinator, Lai assists with student’s enquiry around the campus and works closely with the term to organize and prepare administrative work to support lecturers.
Lai recently moved back to Hong Kong from the United Kingdom, where she had lived for the past sixteen years. Lai graduated from the Kingston University in London with a degree in Business Management. In Lai's spare time, she enjoys travelling to different parts of the world, experiencing new food, and meeting new people.
Catherine Cheung
Student Service Coordinator
catherine@uiu.edu.hk
Ms. Catherine Cheung began working as a Student Service Coordinator at Upper Iowa University in October 2010. Cheung is responsible for providing services to existing and potential students, handling incoming telephone calls and enquiries, arranging class schedules, seminars, examinations, and other school events for students, and providing general administrative support and professional support to lecturers and office staff.
She graduated from Hong Kong Baptist University in 2010 with a Bachelor of Social Sciences in China Studies-Economics. Cheung enjoys hiking and traveling. She has traveled to Taipei, Beijing, Shanghai, Seoul and several European countries.
Jenny Yu
Student Service Coordinator
jenny@uiu.edu.hk 
Ms. Jenny Yu began working as a Student Service Coordinator at Upper Iowa University in February 2011. Her job duties include providing services to existing and potential students, handling incoming telephone calls and enquiries, arranging class schedules, seminars and examinations, as well as working closely with the team to provide professional support to UIU lecturers and staff.
Yu graduated from Hong Kong Polytechnic University in 2010 with a Bachelor of Science degree in Hotel Management. She enjoys reading, meeting new friends, and language learning. She is fascinated by Japanese culture and has studied Japanese for almost four years.
Kenneth Ho
Administrative Assistant
kenneth@uiu.edu.hk
Mr. Kenneth Ho has been working at the Upper Iowa University Hong Kong campus since November 2009. As an Administrative Assistant, he is responsible for coordinating student evaluations, organizing books and notes in the library, providing general administrative tasks and assisting the students with the Non-Means-Tested Load Scheme (NLS) application.
Ho studied in Griffith University, Australia and earned his Bachelor of Science Degree in Medicinal Chemistry. Ho has worked at the Pacific Coffee Company as a Barista. During his free time, he enjoys drinking coffee, taking photos, playing badminton, reading and watching movies.
