Why Study Marketing?
A Marketing degree from UIU prepares you for graduate study or careers in for-profit and non-profit settings by developing sound technical marketing skills and encouraging analytical thinking. Marketing is typically defined as all the organizational activities that seek to determine and meet consumer needs. Those needs are met by professionals applying the elements of marketing: product, promotion, distribution, and price. As a student majoring in Marketing, you will gain the understanding, skills, and experience necessary for success.
A solid background of general business skills and knowledge is necessary in a marketing career, and while completing your marketing degree, you will complete business core classes in accounting, business law, economics, ethics, management, management information systems, marketing, and statistics.