UIU COLOR USAGE
Approved color usage for Upper Iowa University’s brands allows for several options in print production.
For Print Production:
The brands should always appear in one of the color configurations shown below using the approved colors PMS 300 and Process Black. Altering colors or changing color combinations are prohibited.
For Web Use:
Colors used on University web templates are PMS 281 and PMS 300. Please note these exact colors may very among computers, but these are the standard colors that should be used on the web when representing Upper Iowa University brand and should not be altered.
UIU's Tagline using PMS 281
UIU's Tagline using PMS 281
If you need copies of this artwork sent to you please contact Beth Petsche, UIU Graphics Manager at 563-425-5371 or email: petscheb@uiu.edu.
For UIU Athletics:
The official light blue color used by UIU’s Athletics Department does vary slightly from the PMS 281 used in print for UIU. The official PMS color UIU Athletics used is PMS 292 should be used when working with any athletic material in regards to Upper Iowa University. However, the Athletics department may have specific needs outside of the parameters which need to be considered separate based upon the unique position within the university.
Note: the sample images shown above are not to be saved or reproduced. They are shown here for illustrative purposes only. Please visit the official download page for copies of the UIU logo and wordmark.
OFFICIAL UIU TYPE
The University brand includes the use of complimentary typefaces. The approved fonts are Berkley Bold and Berkley Book. As a general rule, Berkley Bold should be used for display of the university name and the tagline “Established in 1857” should be in Berkley Book.
Please Note: The official UIU logo must contain the official Trademark symbol in order to properly utilize the logo and its branding presence. Make sure you use only the logo with the TM in superscript letters, placed to the right of 1857, whenever you use the Upper Iowa University logo, whether it is on letterhead, envelopes, business cards, posters, flyers, etc.
Although there may be other weights available in these fonts, they are not part of the approved family of fonts. For instance, Adobe Garmond Pro is very similar, but is not considered an approved substitute for Berkley Bold.
Serif Fonts (approved with use of the University logo)
Please see an example below on the usage of required fonts to be used with the university logo.
If you have questions, please contact the UIU Graphics Manager, Beth Petsche at 563-425-5371 or email: petscheb@uiu.edu.
Thank you
Marketing and Communications
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