BRAND MESSAGE 

Every time someone mentions Upper Iowa University or they see our logo, advertisements, promotional material or attend one of our classes, commencement ceremonies or special events, they will be establishing a perception of who we are based upon our communications to them in print, visual format and key messaging.

Since 1857 Upper Iowa University has been building our reputation and our quality message, and now we are establishing a formal Brand Standards Guide . We understand our brand is much more than a logo or a collection of pre-approved templates, it is our image and it is our reputation we are communicating, and it must be managed with great care.

As a community UIU Faculty, Staff, Students, Alumni, and our many valuable partners communicate and can enhance our University’s image through clear, concise and consistent quality messaging in their respective environments. To help our many UIU community members stay on point regarding our brand messaging the Marketing and Communications department along side the Executive Brand Council have developed the following brand guidelines.

All parties responsible for the production of visual communications produced by or for the University are required to apply these standards correctly, in both print and electronic applications.

Should you have any questions, please do not improvise solutions without first consulting the Marketing and Communications office at 563-425-5244.

Thank you for doing your part to ensure that the University's brand retains its integrity.

Sincerely,

Marketing and Communications