» Reporting and Measurement
Upper Iowa University measures its media placement by way of a clipping service and has designed a tool to benchmark our progress month over month, by category of pick and by market. This instrument also allows UIU to consider comparable value of these placements against our PR firm investment .
Download an example of our measurement and reporting tool and how it works. If you have any question regarding our tracking, progress or methodology please feel free to contact the Director of Public Relations, Fayette Campus, Sheila Miller at 563-425-5326 or email: millers@uiu.edu.
Thank you,
Marketing and Communications
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