» Major in Marketing
The marketing curriculum includes both descriptive and analytical approaches to marketing. The major gives the student the needed marketing skills for all areas of business, as well as governmental and not-for-profit organizations. To be taken with the 33-credit business core above.
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Credits
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| BA 358 | Consumer Behavior |
3
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| BA 403 BA 499 |
Internship OR |
3
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| BA 451 | Marketing Research |
3
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| BA 456 | Marketing Cases |
3
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Two of the following:
BA 315 Sales Management
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6
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18
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Course Descriptions
