TEAM MEMBERS
Victor Clark
Nigel George
Joel Kunze
Barb Schultz
Randy Snyder
Andrew Wenthe
Kathy Wenthold
Fedelina Madrid (chair)
DOWNLOAD REPORT, PUBLIC COMMENTS & RESPONSE
WATCH OPEN FORUM VIDEO
Team Report (36.1 MB 9 minutes 2 seconds)
READ COMMENTS
(two comments)
Comment 1: Welcome from Fedelina Madrid - VP from MarCom and Brand and Communications Chair
Dear UIU Community,
Thank you for your time and attention to our efforts to develop our UIU brand across our various areas of influence. I hope you will provide us with your feedback. Please remember all feedback will be considered.
Why is branding important? Every time someone mentions Upper Iowa University or they see our logo, advertisements, promotional material or attend one of our classes, commencement ceremonies or special events, they will be establishing a perception of who we are based upon our communications to them in print, visual format and key messaging.
Since 1857 Upper Iowa University has been building our reputation and our quality message, and now we are establishing a formal Brand Standards Guide . We understand our brand is much more than a logo or a collection of pre-approved templates, it is our image and it is our reputation we are communicating, and it must be managed with great care.
As a community UIU Faculty, Staff, Students, Alumni, and our many valuable partners communicate and can enhance our University's image through clear, concise and consistent quality messaging in their respective environments.
To help our many UIU community members stay on point regarding our brand messaging the Marketing and Communications department along side the Executive Brand Council have the task of growing our and developing our brand guidelines and this process is the beginning of this great work, which will take several months to complete and then include ongoing refinement as our university and competition and our target audiences all change over time.
Thank you for doing your part to contribute to this process. I look forward to your comments and suggestions.
Fedelina Madrid
Comment 2: 03 October 2007
While I would like to "engage in a campus-wide dialog" as requested by Dr. Walker, I note that these pages are accessible to the general public.
Although we have nothing to hide, this dialogue may prove to be more dynamic and effective if taken off-line. While the general public can be privy to the process itself, would it not better serve the university to keep the content at this point within the university community?
I submit this comment with the utmost respect for our historic values and institutional heritage.
DSerra
RESPONSE TO COMMENTS:
No response was necessary.
