Report of October 21, 2013
The new Task Force 4 agreed that the May 2012 work plan will be the guideline for communicating about the Strategic Plan Refreshment Process and the completed plan. The task force also agreed that its work would address a more global view of "communications" and the ideal strategy for communication across the entire University and from the University. Special attention would be paid to the gaps in processes and policies identified through the AQIP process (5P7 and 5P8).
The group discussed that the definition of "communications" is not limited to the work performed by the communications staff located on the Fayette campus, but that the strategies must pertain to all the ongoing methods of communication being used to convey information and ideas by all staff and faculty to both university and non-university audiences.
The group discussed the need to define the core values, vision and mission for the task force, and the need to create four to five transformative ideas to guide the task force work. Among possible deliverables discussed preliminarily are:
- Defining the communications "tool kit" available to all across the University
- Defining the ideal communications flow internally and externally
- Identifying a university-wide communications cycle
- Developing the "rules of engagement" and related policies and process (compliance)
- Identifying alternative media, methods and technology that will allow communications to leapfrog into the ideal state
The group agreed that the task force work needs to begin with information gathering to determine the current state, goal setting to achieve the ideal state, and budget dreaming to finance the necessary enhancements.
Based on a values exercise, the group selected the following values that are to be incorporated into the task force work and that will become the filters for task force recommendations: