IMPACT 2028
Upper Iowa University’s Strategic Plan
IMPACT 2028

Dear Upper Iowa University community,
It is with great enthusiasm that I share with you the launch of our new Strategic Plan, IMPACT 2028, a blueprint that will guide Upper Iowa University into a future marked by innovation and excellence.
IMPACT 2028 is a blueprint that will guide Upper Iowa University into a future marked by innovation and excellence.
Over the past months, we have engaged in an extensive and collaborative process to develop this plan. Through small group work sessions and town-hall meetings with UIU stakeholders, we have sought to ensure that this plan reflects the shared aspirations, values, and priorities as we move forward as a university.
This Strategic Plan is more than a document; it is a call to action for all of us. Its success depends on the collective commitment and dedication of everyone at UIU. Whether you are a student pursuing your passions, a staff or faculty member supporting our mission, or an alumnus or friend of UIU championing our values, you play an essential role in bringing this vision to life.
Sincerely,
Kathy Franken
President and Chief Financial Officer
Experience & Engagement

We prioritize enriching the student experience and fostering a vibrant, inclusive, and supportive learning environment. We align this effort with UIU’s mission to provide quality educational opportunities and inspire success, so students achieve their goals. Connected to our vision of academic excellence and continual innovation in student-centered learning, this focus emphasizes active student engagement, innovative teaching methods, and comprehensive support systems. We are dedicated to creating a thriving educational community that empowers students to excel both academically and personally.
Experience & Engagement Objectives
Objective 1.1
Improve student satisfaction
Objective 1.2
Enhance academic support and resources
Relationships & Connections

We prioritize meaningful relationships with students, employees, community partners, and alumni to support student success and institutional growth. We
build new relationships and strengthen existing ones by fostering strong internal and external connections. This commitment aligns with our mission of providing quality educational opportunities and empowers everyone involved to contribute to the university’s enduring success and a vibrant future.
Relationships & Connections Objectives
Objective 2.1
Strengthen connections with students, alumni, and supporters
Objective 2.2
Enhance employee engagement and satisfaction
Objective 2.3
Develop and broaden partnerships with local, regional, and national organizations
Stability & Growth

We prioritize financial stability to secure the future of UIU. UIU is committed to maintaining a robust academic environment and supporting long-term institutional success by fostering sustainable growth through diversifying revenue streams, enhancing financial planning, and increasing student populations. This focus aligns with our mission to provide accessible quality education and underscores our dedication to creating a stable and thriving university community for current and future generations.
Stability & Growth Objectives
Objective 3.1
Enhance effective budgeting processes to ensure stability and strengthen the financial health of the university
Objective 3.2
Increase university revenue through enrollment growth
Objective 3.3
Increase diversification of revenue sources
Objective 3.4
Increase student retention in all learning experiences
Mission, Vision and Core Values
Mission
Upper lowa University provides quality educational opportunities accessible through varied delivery methods to inspire success and empower lives.
Vision
Upper Iowa University will be known for academic excellence and continual innovation in student-centered learning.
Core Values

Adopted by Upper Iowa University Board of Trustees February 2016. Vision statement revised 2023.